Case Study: MyExcelOnline achieves $20,000/month in course sales and full-time revenue with Thinkific

How John Michaloudis’ online course on Microsoft Excel went from 0 to $20,000/month in sales

MyExcelOnline founder John Michaloudis built a comprehensive Microsoft Excel course but struggled to scale and retain revenue on marketplaces like Udemy, which limited his access to student data and took large cuts of sales. He needed a platform that would let him host his program, control pricing and student relationships, and turn his teaching into a full‑time business. He chose the Thinkific course platform to solve those problems.

Using Thinkific to host 200+ videos, workbooks and landing pages, John combined the platform with free webinars and targeted ads to capture and upsell students directly. The move to Thinkific gave him full control of payments and student data, eliminated designer dependence for landing pages, and helped grow course income from about $700 in month one to over $20,000/month within six months—enabling him to quit his job and teach full time.

MyExcelOnline

John Michaloudis

Chief Inspirational Officer