Case Study: The Art of Work (Jeff Goins) turns his book into a revenue-generating, community-building course with Thinkific

How Jeff Goins Turned His Book Into A Course

The Art of Work (author Jeff Goins) needed a way to keep readers engaged and turn book readers into paying students after launch—many readers kept asking the same practical questions that the book couldn't fully answer. To validate demand and deliver deeper, actionable training, he worked with Thinkific to build an online course that extended his book’s content into a step-by-step learning experience.

Thinkific helped convert each chapter into modular course content, supported live testing and feedback, and provided a sales funnel to pre-sell the offering; Jeff validated interest with opt-ins and live sessions before building lessons. The approach generated clear impact—between the book and its accompanying course Jeff earned $150K in sales that year and grew the Tribe Writers community, spawning additional books, courses and coaching.

The Art of Work

Jeff Goins

Author