Case Study: Hootsuite builds brand advocacy and scales customer training with Thinkific

How Hootsuite’s Academy became their most important tool for building brand advocacy and nurturing happy, successful customers

Hootsuite, the world’s most widely used social media management platform with over 16 million users, faced the challenge of delivering scalable product and social media training to a massive and diverse audience. To address this, Hootsuite partnered with Thinkific and adopted Thinkific’s online course platform to build Hootsuite Academy, a video-driven education program and certification offering.

Powered by Thinkific, Hootsuite Academy delivers scalable video courses, integrates training into the Hootsuite Dashboard and university curricula, and issues certificates to learners. The program has enrolled 250,000+ students, produced 45,000+ social media certifications, integrated with 800+ universities (teaching 85,000+ students), and helped reduce user anxiety, boost retention and create brand advocates—demonstrating Thinkific’s ability to support high-volume, impact-driven education.

Hootsuite

Sarah Whyte

Education Marketing Specialist