Case Study: Sundown Lines sells 2,000+ workshops and grows its art business with Thinkific

How Ellen Daly Sold Over 2000 Workshops in Less Than 4 Months Using Instagram

Sundown Lines, founded by artist Ellen Daly, wanted to scale a fast-growing creative business beyond one-off art sales. To do that, she turned to Thinkific, using its online course platform to launch workshops that could turn her social media audience into paying students.

With Thinkific, Daly pre-sold and launched two workshops, used Instagram reels and Facebook ads to drive leads, and priced her courses accessibly for an international audience. The result was nearly 2,000 workshops sold and about $72,000 USD in revenue, while her Instagram following grew to more than 109,000.

Sundown Lines

Ellen Daly

Sundown Lines