Case Study: Elizabeth Rider achieves a 7-figure health & wellness business online with Thinkific

How Elizabeth Rider Built A 7-Figure Health & Wellness Business Online

Elizabeth Rider, a nutrition and whole-living expert whose blog draws over 2 million readers a year, faced the challenge of monetizing her audience and scaling beyond time-intensive 1‑on‑1 coaching. After wrestling with WordPress plugins and manual delivery (emailing lesson links), she adopted Thinkific to host and sell her online courses more reliably and user‑friendly.

Thinkific delivered a hosted, easy-to-use course platform that eliminated manual processes, reduced load on her WordPress site, and made content delivery seamless for students. Using Thinkific to sell screen‑recorded, PowerPoint‑based lessons helped Elizabeth scale into a seven-figure business with thousands of students across signature programs like Clean Up Your Diet™ and The Wellness Business Bootcamp™, while freeing her to focus on creating and marketing new courses.

Elizabeth Rider

Elizabeth Rider

Nutrition And Whole Living Expert