Case Study: Dietitian Deanna achieves $1.2M in first year of online course sales with Thinkific

How Dietitian Deanna Made $1.2M from Online Courses

Dietitian Deanna (Deanna Wolfe) is a registered dietitian who needed to scale beyond one-on-one coaching after burning out managing dozens of clients and facing the limited income trajectory of clinical practice. To reach more people and build systems for group programs, she launched online courses—most notably Food Freedom Breakthrough and Online Entrepreneur Academy—using the Thinkific platform to package content, live coaching, and community.

On Thinkific she created structured, high-ticket programs with live calls, pre-recorded content, Slack communities and payment plans (via Stripe), converting a 200K Instagram audience into paying students. The result: over $1.2M in sales in her first year of course creation, 1,000+ students in Food Freedom Breakthrough, 135+ students in her entrepreneur program, and a business on track to exceed $2M—outcomes she attributes to Thinkific’s user-friendly platform and payment features.

Dietitian Deanna

Dietitian Deanna

Dietitian Deanna