Case Study: Hooplovers achieves a thriving global hoop-dancing business with Thinkific

How Deanne Love Built an Online Course Business Teaching Hoop Dancing

Hooplovers, founded by Deanne Love, needed a way to scale her hoop-dancing teaching beyond in-person workshops and clunky downloadable video files. After struggling with a WordPress site that didn’t match her branding or provide a smooth streaming experience, she turned to Thinkific’s online course platform to host and present her lessons in a user-friendly, branded way.

Using Thinkific, Hooplovers built a polished online school with easy curriculum creation, streaming video, discount codes and a clean student interface, allowing faster course rollout and better engagement. The result: nine courses (two free), over 1,600 students worldwide, a substantial increase in income and the freedom to travel and expand the community—outcomes Deanne credits to Thinkific’s ease of delivery and customization.

Hooplovers

Deanne Love

Former Primary School Teacher