Case Study: Market Campus achieves global reach and scalable growth with Thinkific

How Brandon Hassler Used Online Courses to Scale his Business

Market Campus, founded by Brandon Hassler, started as an in-person marketing bootcamp in Utah but struggled to meet demand from students outside the region. Brandon needed a way to scale the curriculum online without losing the interactive, classroom feel, and after researching platforms he chose Thinkific as his course-creation and delivery solution.

Using Thinkific, Market Campus converted a year‑and‑a‑half bootcamp into self‑paced online courses (about a six‑month build), prioritizing short, whiteboard-driven video lessons and real-instructor presence. Combined with tactics like Quora (a top lead source), Google Alerts, LinkedIn feedback trials, Facebook groups, YouTube analytics, SEO and paid ads, Market Campus scaled from a local program to a global audience, turned many early reviewers into customers, and significantly increased traffic and leads—made possible in part by Thinkific’s affordability and course-delivery features.

Market Campus

Brandon Hassler

Founder & CEO