Case Study: AWeber (email marketing platform) re-engages 500+ customers and boosts lifetime value with Thinkific (online course platform)

How AWeber re-engaged and increased the lifetime value of 500+ customers with a single online course

AWeber, a leading email marketing and automation platform serving over 100,000 users, needed a way to re-engage inactive customers, boost product adoption of advanced automation features, and drive new revenue. To address this, AWeber created the paid 24/7 Email Marketing Master Class and selected Thinkific to host and sell the course.

Using Thinkific’s user-friendly platform (with no transaction fees, coupon-code support, and hands-on customer service), AWeber ran a focused pre-launch forum (≈500 participants), segmented email nurture, and live launch events that drove a surge in enrollments — 85% of signups were former AWeber customers. The course reactivated users, increased feature adoption and customer lifetime value, generated additional revenue, and was converted into an evergreen offering in AWeber’s checkout.

AWeber

Elisabeth Willits

Senior Content Marketing Specialist