Case Study: Amy & Michael Harrison Cairns add online courses to their therapy business and reach global clients with Thinkific

How Amy & Michael Harrison Added Online Courses to an Offline Business

Amy & Michael Harrison Cairns are therapists (Amy a kinesiologist and Michael a hypnotherapist) who wanted to add their guided meditation program to their offline therapy business so clients who worked shifts or had childcare commitments could access it. They struggled with technical complexity and a prohibitive $12,000 developer quote until they found Thinkific, a no-code course platform that matched the features they needed.

Using Thinkific, they built and drip‑delivered The Soul Adventure with multi‑media lessons, downloads, email integration and branded pages. Launching to a 696‑contact email list with a one‑week 50% coupon, they gained 78 enrollments in the first week and recouped their equipment and training costs; they’ve since added free intro content, further paid courses and a private Facebook community—showing Thinkific enabled them to scale their offline work online and reach a global audience.

Amy & Michael Harrison Cairns