Case Study: Birds & Bees generates $113,000 in online course revenue with Thinkific

How Amy Lang Made $113,000 Helping Parents Teach Sexual Health

Birds & Bees founder Amy Lang wanted a scalable way to help parents and early childhood professionals talk about sexual health, a topic many find uncomfortable and hard to navigate. After years of live teaching and one-on-one work, she needed a private, accessible format that could extend her reach beyond in-person sessions. She chose Thinkific to host her online courses and membership content.

With Thinkific, Lang launched a library-style membership course for parents and a bonus course for professionals, supported by email marketing, word-of-mouth, and ongoing content updates. The approach has been highly effective: her online courses now generate 50% of her total income, and since launching in 2017 she has earned $113,000 in revenue.

Birds & Bees

Amy Lang

Birds & Bees