Case Study: Going With Grace helps 1,800+ students redefine death with Thinkific

How Alua Arthur Helps Thousands of Students Redefine Death

Going With Grace, founded by Alua Arthur, sought to change the end-of-life experience and overcome the isolation people face during this process by providing education and support. The challenge was to build a credible, authentic, and accessible platform to facilitate these difficult conversations and train death doulas. They chose Thinkific as their online course platform to bring this vision to life.

Using Thinkific, Going With Grace developed a highly effective online course structure for its 'End of Life Training Program,' which was infused with Alua's authentic voice. The solution fostered a strong community through online materials and live group sessions. This approach, facilitated by Thinkific, resulted in significant measurable impact: over 1,800 students enrolled, $2.5 million in revenue generated, and a course completion rate of 76% with a 4.9-star rating.

Going With Grace

Alua Aruthur

Founder