Case Study: ActiveCampaign scales customer training and automates learner journeys with Thinkific

How ActiveCampaign Enables Users With Thinkific

ActiveCampaign, a customer-centric marketing automation platform, sought a new online training solution that could scale with their growth, integrate seamlessly with their CRM, track user progress, and provide Single Sign-On (SSO) capabilities for a streamlined user experience. They needed to support multiple distinct training programs, or "schools," for their different user groups, including customers, partners, and employees.

The vendor, Thinkific, provided their Thinkific Plus product to meet this need. This solution enabled ActiveCampaign to create and manage multiple unique learning instances under one account, offering the necessary flexibility. The deep integration allowed ActiveCampaign to trigger personalized email automations based on user progress within the courses, creating a more tailored educational journey. The partnership was highly successful, with Thinkific featuring the integration in their app store and ActiveCampaign teams easily expanding their use of the platform to create branded educational content.

ActiveCampaign

Mo Hoelker

Education Team Program Manager