Case Study: Southend Personal Trainer Academy builds a reliable online course business with Thinkific

How a UK Fitness Expert Changed his Business When COVID-19 Hit

Southend Personal Trainer Academy, a UK-based fitness certification business, faced a severe challenge when the COVID-19 pandemic forced its primary in-person training to shut down. Its existing online resource site was unreliable, plagued by payment and access issues from a problematic WordPress and LMS integration, preventing the business from serving its audience effectively. Owner Josh Mullin urgently needed a stable and trustworthy online platform to continue operations.

The company implemented the Thinkific platform to quickly transfer and host its course content. This solution immediately restored reliability, allowing Josh to confidently promote and grow his offerings. Using Thinkific, he successfully transitioned his business online, overcoming perfectionism with a focus on the minimum viable product. The results were significant, with the academy securing over 1,000 paid memberships and establishing a vital online revenue stream for future risk aversion.

Southend Personal Trainer Academy

Josh Mullin

Southend Personal Trainer Academy