Case Study: MIMIBEE achieves $70K in weeks by launching online courses with Thinkific

From Lifestyle Influencer To Online Course Creator

MIMIBEE, the lifestyle and wellness brand and online magazine run by influencer Mimi Bouchard, was facing declining and inconsistent income from brand deals as the influencer market became more crowded. Looking for a more reliable monetization model, MIMIBEE turned to online courses and chose Thinkific to build and host her offerings.

Using Thinkific, MIMIBEE launched three courses in six months (covering wellness, personal development, and lifestyle), earning close to $70,000 within two weeks of launch. Thinkific enabled faster, lower-cost course creation, helped MIMIBEE deepen audience connection, and delivered a more predictable revenue stream.

MIMIBEE

Mimi Bouchard

MIMIBEE