Case Study: Watchup expands from iOS to Android with ThinkApps

Watchup launches Android app fast with ThinkApps

Watchup, a company seeking to revolutionize personalized news video, needed to rapidly port its successful iOS app to Android despite the platform's fragmentation. Their challenge was to expand beyond iOS without straining internal resources. They partnered with the vendor ThinkApps to develop the Android application.

ThinkApps provided high-quality developers who understood Watchup's needs and wrote clean code to build the Android app. The solution enabled Watchup to offer its algorithm-curated, personalized news playlist on Android. The result was an app that learns from user interactions to refine the viewing experience, successfully matching the iOS offering.

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