Think3 Marketing
6 Case Studies
A Think3 Marketing Case Study
Think3 Marketing partnered with LandSpring, an AgroFresh solution, to launch a new product into a market unfamiliar with both the company and the problem it solved. The challenge was educating growers about a latent issue that competitors had not addressed, while building awareness and interest from an audience set in its ways.
Think3 Marketing developed a multi-pronged launch campaign that included association partnerships, event marketing, sales collateral, PR, content and whitepaper curation, and targeted print and digital media placement. As a result, LandSpring exceeded year-over-year revenue goals by 30%, generated customer advocacy and referrals, and built its CRM database through referrals and lead collection.