Case Study: XYZ Reality boosts US market presence with The Think Tank’s thought leadership campaign

XYZ Reality boosts UK and US coverage 100% with The Think Tank

XYZ Reality, a pioneer of construction-specific Engineering Grade AR™, sought to grow beyond its UK home market and establish itself in the competitive US ConTech market. Their key challenge was to build trust and authority by demonstrating a deep understanding of the causes of rework in construction, thereby convincing potential customers of the worth of their AR-enabled headset, the Atom™.

The Think Tank devised a six-month thought leadership campaign centered on a research whitepaper. This solution involved surveying over 500 executives and generating significant PR. The results were exceptional, with 60 published articles surpassing the KPI by 100% and the whitepaper achieving 583 downloads, exceeding its goal by 191.5%. The campaign successfully elevated XYZ Reality's profile and established a crucial foothold in the US market for The Think Tank.

XYZ Reality