Case Study: Sigma Connected achieves a people-powered brand refresh with The Think Tank

Sigma Connected refreshes its brand with The Think Tank using the Big Step Forward strategy

Sigma Connected, a business process outsourcer (BPO), required a rebrand to highlight its people-focused business model and set itself apart in the industry. Their challenge was to develop a fresh visual identity and messaging that effectively communicated their strong brand personality as a premium yet cost-effective provider. They hired The Think Tank to create a rebrand that put their human element front and center.

The solution from The Think Tank was a people-powered rebrand, which literally featured Sigma Connected's own employees forming the letters of the company's core messaging words in a bright and bold visual identity. This human alphabet, reinforced by colorful speech bubbles, created an approachable and recognizable look across all collateral. The rebrand successfully allowed Sigma Connected to demonstrate its understanding that people are central to success, effectively showcasing its unique capabilities and confident market position.

Sigma Connected