Case Study: Sigma Connected engages C-suite prospects with The Think Tank’s Secret Sauce campaign

Sigma Connected engages 30 C-suite prospects with The Think Tank

The Think Tank developed a direct mail campaign for Sigma Connected, a customer service solutions provider. The challenge was to engage and build relationships with 30 C-suite prospects in sectors like finance and retail, with the ultimate goal of converting them into qualified leads.

The solution was the "Secret Sauce" campaign, which turned Sigma Connected's core USPs into a personalized, interactive direct mail experience. The Think Tank's campaign included physical ingredients and directed recipients to tailored landing pages and follow-up emails. This approach successfully positioned Sigma Connected as an innovative partner, generated highly positive feedback from targets and internal stakeholders, and created genuine interest from key decision-makers.

Sigma Connected