Case Study: Sekurit Service strengthens its sustainability leadership with The Think Tank

Sekurit Service reaches 46% audience penetration with The Think Tank

Sekurit Service, a part of the Saint-Gobain Group, needed to shift market perception and establish itself as the sustainable leader in the automotive glazing aftermarket. The challenge was to own the conversation on sustainability and circularity across five distinct European markets. The Think Tank developed a strategy to position the brand as a visionary sustainability partner through authentic thought leadership rather than competing on product features alone.

The Think Tank executed a multi-phase LinkedIn campaign centered on circular economy principles. The strategy involved building awareness with video content, deepening engagement with targeted ads, and driving action in receptive markets. The campaign was dynamically optimized, pivoting to prioritize video views to increase reach and reduce costs. It delivered nearly one million impressions, reached 45,000 unique professionals, and achieved a 46% audience penetration, far exceeding LinkedIn's benchmarks and establishing a framework for future initiatives.

Sekurit Service