Case Study: Phi Partners drives peak-performance lead generation with The Think Tank's ABM campaign

Phi Partners boosts organic traffic 46% with The Think Tank

Phi Partners, a provider of trading technology services, faced the challenge of launching its niche Summit Platform as a Service (PaaS) to a global banking audience. They needed to overcome perceived concerns about security and compliance while educating potential clients, all within their first-ever Go-To-Market campaign. To address this, they enlisted the expertise of the vendor, The Think Tank.

The Think Tank implemented a multi-channel Account Based Marketing strategy targeting key decision-makers. The solution included a phased campaign with teaser emails, direct mail video cards, and targeted digital content. This approach generated significant interest, producing seven sales-qualified leads worth 75% more than the target pipeline. It also increased organic web traffic by 46% and LinkedIn impressions by 127%, winning nine awards including Best Global Campaign.

Phi Partners