Case Study: Oscar Acoustics boosts workplace focus and inclusion with The Think Tank

Oscar Acoustics generates 151 leads with The Think Tank

Oscar Acoustics, a specialist in architectural acoustics, faced the challenge of convincing business decision-makers that investing in good acoustic design was a critical business need, not just a technical afterthought, as noise in the workplace was undermining productivity and inclusion. They needed to engage distinct audiences of architects, facilities managers, and HR professionals with this message. The marketing agency The Think Tank was enlisted to address this.

The Think Tank developed a research-backed narrative, polling office workers and hosting an expert roundtable to build credible insights. This formed the backbone of an integrated campaign, including a flagship whitepaper, PR, and targeted LinkedIn activity. The campaign generated 151 leads, secured coverage in 45 articles with an estimated 4.68 million audience reach, and achieved 514,197 LinkedIn impressions, successfully establishing Oscar Acoustics as a trusted authority on workplace acoustics.

Oscar Acoustics