The Think Tank
178 Case Studies
A The Think Tank Case Study
Oscar Acoustics, an architectural acoustic specialist, faced the challenge of generating new leads and increasing awareness of its services for office acoustic solutions. To grow its business, it needed to reach potential customers who were unfamiliar with its offerings while also reinforcing its expertise with existing clients. The company enlisted the help of the vendor, The Think Tank.
The Think Tank developed and executed an awareness campaign built around a gated hero whitepaper titled "Noise Annoys." This content was amplified through PR, organic and paid social media, and email marketing. The campaign was a significant success, generating 118 high-quality leads, securing 53 press articles, and contributing to a 25% uptick in sales for Oscar Acoustics. The work also won multiple awards for The Think Tank, including Best Integrated Campaign.