Case Study: Nasstar boosts cyber security brand awareness with The Think Tank’s Always On ABM campaign

Nasstar boosts cyber security awareness with The Think Tank and 236,133 LinkedIn impressions

Nasstar, a leading provider of cyber security and secure network solutions, enlisted The Think Tank to build stronger brand awareness in the manufacturing, logistics, energy, and utilities sectors. Their challenge was to warm up an audience of C-suite executives and IT decision-makers to prime them for future conversion.

The Think Tank crafted the "Always On" account-based marketing campaign, using strategic LinkedIn and Google retargeting to engage the target audience. The results were impressive, with phase one delivering over 200,000 LinkedIn impressions and 845 website clicks, significantly raising awareness and establishing Nasstar as an industry leader.

Nasstar