Case Study: MILWAUKEE® transforms PR into solutions-led leadership with The Think Tank

MILWAUKEE® drives 410 press mentions and 11.5m reach with The Think Tank

Milwaukee®, an industry-leading manufacturer of power tools and equipment, partnered with The Think Tank to enhance its European PR capabilities. The challenge was to raise awareness for its newer product categories and shift its brand perception from a product-led manufacturer to an authoritative solutions provider addressing construction's biggest challenges: sustainability, safety, and productivity.

The Think Tank implemented a three-year PR strategy titled 'The Power to Protect', which included a centralized content hub, a press office model, and a tactical media relations framework. The results were significant, generating 410 press mentions, an 11.5 million audience reach, and 100% positive sentiment. Most importantly, the campaign successfully repositioned the brand and led to an increased internal PR budget.

Milwaukee®