Case Study: Bidvest Noonan elevates its media profile with The Think Tank

Bidvest Noonan secures 110 pieces of coverage in 6 months with The Think Tank

Bidvest Noonan, a leading facilities management company, faced the challenge of a media profile that had not kept pace with its rapid growth and expanding services. Their coverage was largely confined to trade press, so they partnered with The Think Tank to elevate their profile and establish their leadership as authoritative voices on a national stage.

The Think Tank developed an integrated PR strategy focused on core pillars like innovation and sustainability. This involved securing executive commentary on national news agendas and publishing thought leadership articles. The campaign successfully repositioned Bidvest Noonan as a national thought leader, securing 110 pieces of coverage and reaching an audience of over 23 million.

Bidvest Noonan