Case Study: Aquent boosts brand presence with PR campaign from The Think Tank

Aquent earns 25 pieces of coverage in a 3-month PR campaign with The Think Tank

The Think Tank was engaged by Aquent, a creative, marketing, and digital recruitment firm, to leverage its valuable salary and jobs data to power up its brand presence. The challenge was to turn this hard data into headline-grabbing stories and amplify its findings within the marketing and HR media to position Aquent as a sector leader.

The Think Tank implemented a PR strategy that focused on delivering exclusive industry pay insights. The solution included securing an exclusive feature with Campaign Magazine and targeting top-tier media. The campaign was highly successful, exceeding its KPI target by achieving 25 pieces of coverage, including articles in seven Tier One titles such as The Drum and the Daily Mail, which positioned Aquent as a true market leader.

Aquent