Case Study: Amadeus boosts brand awareness and recall with The Think Tank

Amadeus boosts brand awareness with The Think Tank, reaching 67% average penetration

Amadeus, a global leader in travel technology, partnered with The Think Tank to address the challenge of boosting its brand awareness, recall, and mental market share among key B2B decision-makers in the UK across three segments: travel sellers, hospitality, and corporations. The goal was to effectively engage these dormant audiences to achieve the best possible return on investment.

The Think Tank developed a segmented strategy using a mix of LinkedIn and trade media, featuring tailored digital and print ads. The campaign was continuously optimized with real-time data. This approach delivered significant results, including a 37% recall rate among travel sellers and 63% brand recognition in that segment. The campaign also achieved 1.4 million impressions and a 1.5% engagement rate, far exceeding the industry benchmark.

Amadeus