Case Study: Acron Aviation launches its new brand globally with The Think Tank

Acron Aviation drives 36m impressions with The Think Tank

The Think Tank partnered with Acron Aviation to support its launch following a divestment. The challenge was to quickly educate the global aviation market about the new company name and vision, requiring an agile and impactful go-to-market campaign to reach a diverse audience including airlines, manufacturers, and pilots.

The Think Tank implemented a three-phase integrated campaign consisting of a teaser, launch, and nurture strategy. This approach utilized LinkedIn advertising, PR, email marketing, and direct mail. The results included 36 million impressions, 101,000 teaser video plays, and 252 press articles, successfully driving rapid growth in brand awareness and engagement.

Acron Aviation