Case Study: Cleaver & Cocktail boosts brand awareness and fills tables with Think Tank PR & Marketing

A Think Tank PR & Marketing Case Study

Preview of the Cleaver & Cocktail Case Study

Cleaver & Cocktail launches in 2022 with Think Tank PR & Marketing

Cleaver & Cocktail, a St. Louis-based steakhouse, hired Think Tank PR & Marketing prior to its opening. The challenge was to build brand awareness, secure press coverage, and attract diners for a restaurant that differentiated itself through local sourcing and a unique dry-aging process.

Think Tank developed the restaurant's branding and web design, then created professional photo and video assets to showcase its offerings. Following a successful 2022 launch, Think Tank executed a sustained marketing campaign using social media, email, and public relations. This positioned Cleaver & Cocktail as a premier venue for events and consistently built its brand equity within the local market.


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