Case Study: Nutrien Financial builds trust and drives awareness with Think Shift

Nutrien Financial drives 9.2M video views with Think Shift

Nutrien Financial, a division of Nutrien Ag Solutions, faced the challenge of increasing awareness for its financial offerings among retail staff and growers in a market dominated by large banks. Their goal was to highlight their unique combination of agronomic expertise and financial solutions to build trust and closer relationships with growers. The vendor Think Shift was engaged to develop a brand strategy and campaign to address this opportunity.

Think Shift created a campaign centered on relatable characters to evoke trust and partnership, advertising the video across social media, YouTube, and connected TV. This solution successfully generated over 8 million video views, 39.4 million impressions, and drove more than 162,000 clicks to the website, significantly spreading Nutrien Financial's message and demonstrating measurable engagement.

Nutrien Financial