Case Study: Nutrien Ag Solutions boosts sustainability brand engagement with Think Shift’s FARMSMART strategy

Nutrien Ag Solutions boosts organic traffic 118% with Think Shift

Nutrien Ag Solutions wanted to define its commitment to sustainability and stand out in a crowded North American market with its new FARMSMART brand. The challenge was to successfully differentiate itself from numerous competitors and clearly communicate its direct connection to growers. Think Shift was engaged to develop a brand strategy for this new initiative.

Think Shift implemented a "grower-first" brand strategy for FARMSMART, creating a bold visual identity with a dark, rich color palette to convey inspiration and expertise. This solution resulted in a significant measurable impact, including a 118% increase in organic website traffic and an 11.29% increase in time spent on the landing page after the brand's internal launch.

Nutrien Ag Solutions