Case Study: Manitoba Habitat Conservancy builds a stronger conservation brand with Think Shift

Manitoba Habitat Conservancy launches new brand in September 2023 with Think Shift

The Manitoba Habitat Conservancy, a Manitoba-focused conservation organization, faced the challenge of rebranding as it transitioned from a corporation to a registered charity. Their goal was to solidify their public identity to allow for public donations and foster more meaningful partnerships. They engaged the vendor Think Shift for brand strategy services to develop a new name and visual identity that would reflect this shift.

Think Shift developed a new name, Manitoba Habitat Conservancy, and a comprehensive visual identity. The new branding included an icon resembling a fingerprint, symbolizing their hands-on approach, and incorporated imagery representing their key initiatives. Following the brand launch in September 2023, the new identity successfully positioned the organization for increased recognition and stronger community connections, as celebrated with partners and stakeholders at a launch event. Think Shift delivered a solution that met the customer's strategic goals for repositioning.

Manitoba Habitat Conservancy