Case Study: Dyna-Gro Seed boosts awareness and consideration with Think Shift

Dyna-Gro Seed reaches 54M+ impressions with Think Shift

The customer, Dyna-Gro Seed, sought to introduce its refreshed brand to the market with a national campaign aimed at increasing awareness and consideration among growers. The challenge was to effectively communicate the brand's key message—that it understands the unique challenges of every farm—and to drive key brand metrics. Think Shift was engaged to develop and execute this multi-stage campaign.

Think Shift implemented a strategic media plan based on market research, creating a suite of deliverables including print ads, digital ads, animated 3D videos, billboards, and an updated website. This national campaign achieved significant results, generating over 54 million impressions, 355,000 clicks, 9.3 million video views, and 8.3 million social engagements for Dyna-Gro Seed.

Dyna-Gro Seed