Case Study: Dairy West Reaches Consumers with Unbottled by Think Shift

Dairy West drives 2.3M video views with Think Shift

Dairy West, an advocacy group for the dairy industry in Idaho and Utah, faced the challenge of connecting with two distinct audiences: industry partners and consumers. Their one-size-fits-all messaging approach was ineffective, particularly when trying to inspire consumers to use more dairy without appearing biased. They partnered with Think Shift for a brand strategy solution.

Think Shift developed a new consumer-focused brand named Unbottled, creating its name, visual identity, and a launch video. This strategy successfully targeted consumers with relevant communications. The campaign achieved significant results, including over 2.3 million video views, 13.6 million impressions, 37,500 link clicks, and 966,300 post engagements.

Dairy West