Case Study: Certified Angus Beef boosts cattle care trust with Think Shift's Cut the Bull campaign

Certified Angus Beef drives 3.5M+ impressions with Think Shift

Certified Angus Beef, a non-profit organization in the beef supply chain, partnered with Think Shift to address the challenge of encouraging more beef producers to become Beef Quality Assurance (BQA) certified. Many producers were unaware of the certification or did not see its value, which hindered efforts to build consumer trust in cattle care practices.

Think Shift developed the "Cut the Bull" marketing campaign, which used bold messaging and a dedicated landing page to promote BQA certification directly and transparently to producers. The campaign, executed by Think Shift, was highly successful, generating over 3.5 million impressions, nearly 21,000 clicks, and driving over 2,000 visitors to the campaign website.

Certified Angus Beef