Case Study: APTN amplifies Indigenous language stories with Think Shift

APTN drives 49.7M impressions with Think Shift

APTN, the world's first national Indigenous television broadcaster, faced the challenge of many Indigenous languages in Canada being in danger of being lost forever. The vendor, Think Shift, worked with APTN on a campaign to celebrate these languages and amplify Indigenous voices through storytelling.

Think Shift created the Speak with Pride campaign, which featured interviews with community members and residential school survivors. Their stories were shared via a dedicated website that acted as a safe space for engagement. The campaign achieved over 49.7 million impressions, 8 million video views, and 810,000 clicks, resulting in 91 story submissions and 1,241 badge package downloads.

APTN