Case Study: ADAMA strengthens its global brand with Think Shift

ADAMA drives 24,000+ brand downloads with Think Shift

The customer, Adama, a global leader in crop protection, required an evolved visual brand expression to reflect its new market position as an innovative solutions provider. Their challenge was to create a versatile and easy-to-implement system for employees across 56 countries, regardless of language or local resources. The vendor Think Shift was engaged for brand strategy and activation.

Think Shift developed a new global brand expression, including guidelines, assets, and an online platform to host the resources. This solution was supported by training and launch materials to ensure global adoption. The results were highly measurable, with over 24,000 downloads from the new brand platform and the successful launch of hundreds of new assets across all 56 countries where Adama operates.

Adama