Case Study: a global inkjet printer manufacturer increases branded purchase share 65% with Nectar

World’s No. 1 Inkjet Printer Manufacturer boosts branded purchase share 65% YoY with Nectar

The world's leading inkjet printer manufacturer faced a significant challenge to its recurring ink revenue on Amazon. Lower-priced third-party sellers were actively poaching high-intent shoppers searching for replacement ink, creating a direct threat to their branded purchase share and customer retention.

Nectar implemented a strategy focused on defending the brand's ecosystem. This involved expanding defensive search coverage for branded and model-specific terms, supporting printer sales to grow the installed base, and using Amazon DSP retargeting to recapture shoppers considering competitor products. As a result, Nectar helped the client achieve a 65% year-over-year increase in branded purchase share and a 36% increase in ink revenue within the first seven months.