Case Study: Waterdrop achieves higher Subscribe and Save sales with Nectar

Waterdrop boosts Subscribe and Save sales 76.9% with Nectar

Nectar helped Waterdrop, a European food and beverage brand, overcome its challenge of penetrating the competitive US market. Facing high competition, low brand awareness, and a high customer acquisition cost, Waterdrop struggled to gain traction against established competitors.

Nectar implemented a multi-faceted solution that included a full-funnel advertising approach using Amazon's suite of tools and a complete brand store redesign. A key strategy involved optimizing Subscribe and Save options, including introducing new pack sizes and discounts. These efforts resulted in a 76.9% increase in Subscribe and Save sales, a 36% increase in customer lifetime value, and a 34% reduction in customer acquisition cost.

Waterdrop