Case Study: a leading home appliance brand achieves 44% ad revenue growth with Nectar

Unlocking Incremental Growth in the Catalog

The customer, a leading home appliance brand, faced challenges with stagnant advertising growth, inefficient ad spend allocation, and a conservative budget. Their existing efforts were not driving desired results, and they were concerned that reallocating funds would risk sales of their top-performing products. They partnered with the vendor, Nectar, to address these challenges.

Nectar implemented a data-driven solution using Amazon Ads, including Sponsored Product, Sponsored Brand, and DSP campaigns. They reallocated the budget based on category and seasonality to target underutilized products. This strategy resulted in a 44% increase in ad revenue, a 28% decrease in ACOS to 9%, and a 10.5% growth in shipped revenue within the first 30 days.