Case Study: TYR boosts Amazon revenue and ROAS with Nectar's ad budget reallocation

TYR improves ROAS and TACOS by 16% with Nectar

TYR, a leading performance athleticwear and equipment brand, faced the challenge of needing to grow its Amazon store revenue while simultaneously reducing or maintaining its ad spend. Its diverse catalog, with products ranging from low-priced accessories to premium items, made it difficult to maximize return on ad spend and overall revenue efficiency. To address this, they partnered with the vendor Nectar.

Nectar implemented a strategic reallocation of TYR's Amazon ad budget, moving spend away from low-priced items like swim caps and toward higher-value products like swimwear and jammers. This was combined with data-driven bid optimization and performance-based ad management. As a result, after just 3.5 weeks, TYR achieved an 8.2% reduction in ad spend, a 9.2% increase in total revenue, and a 16% improvement in both ROAS and TACOS.

TYR