Case Study: Step 2 achieves 43.2% ad-attributed Prime Day revenue growth with Nectar

Step 2 grew ad-attributed Prime Day revenue 43.2% with Nectar

Step 2, a toys and games company, faced a significant challenge after two flat quarters. With higher product prices, reduced organic visibility, and increased competition, their Amazon account was underperforming. The challenge was further complicated as they approached Prime Day 2026 with no historical ad data from the prior year to guide their strategy, making it difficult to break the trend without simply increasing ad spend.

Nectar implemented a precision-focused Amazon Advertising strategy using Sponsored Products, Sponsored Brands, and DSP. They shifted spend from auto-targeting to intentional keyword strategies, concentrated deals on the strongest products, and meticulously managed budgets to ensure ads ran for all four days of the event. As a result, Nectar helped Step 2 grow ad-attributed Prime Day revenue by 43.2% while only increasing ad spend by 6.3%, making it their most successful Prime Day to date.

Step 2