Case Study: Souper Cubes achieves 33.1% global sales growth with Nectar

Souper Cubes grows global sales 33.1% with Nectar

Souper Cubes, a manufacturer of innovative kitchenware, faced challenges in expanding its global footprint on Amazon across multiple regions. The company struggled with out-of-stock issues, a lack of global brand awareness, and navigating different regional market dynamics. Souper Cubes partnered with the vendor Nectar to overcome these obstacles and significantly grow its international sales.

Nectar implemented a comprehensive strategy that included strategic keyword expansion, dayparting to optimize ad spend, and advertising diversification for granular control. The vendor also optimized the brand's stores and cleaned up marketplaces to reclaim the buy box. These efforts resulted in a net global sales increase of 33.1% year-over-year, adding over $2.3 million in revenue. Specific regional successes included a 130.9% OPS growth in Canada and a 147% sales increase in the UK.

Souper Cubes