Case Study: Petmate increases new-to-brand orders 85% with Nectar

Petmate increased new-to-brand orders by 85% with Nectar

The pet supplies company Petmate faced significant challenges stabilizing its Amazon performance in 2025. Structural headwinds, including CRaP enforcement and MAP-related disruptions, created recurring advertising eligibility issues for its top products. This led to volatile ad spend, inconsistent media coverage, and budget deployment that was concentrated in lower-incrementality areas. To address this, Petmate partnered with the full-service e-commerce marketing agency Nectar.

Nectar reframed the account strategy around stabilization first, then scalable growth. The solution involved using its proprietary iDerive analytics platform to isolate healthy, actionable product groups and align media investment with business priorities. The team tightened keyword precision, expanded Exact coverage, and made discovery tactics more intentional to redirect spend toward products with clearer room to scale. As a result, Petmate increased new-to-brand orders by about 85%, grew healthy Core ASIN revenue by 12%, improved ROAS by 45%, and reduced TACoS by 41%, successfully stabilizing its Amazon performance.

Petmate