Case Study: Olivia Garden grows Prime Day revenue 56% with Nectar

Olivia Garden grows Prime Day revenue 56% with Nectar

Olivia Garden, a manufacturer of professional beauty styling tools, faced the challenge of significantly growing its revenue for Prime Day 2026 against a strong prior-year benchmark. The brand's key objective was to shift its product mix by increasing sales of its higher-priced appliances, a category where it was less established and faced rising competition. The core challenge was to improve the conversion rate on these product pages without relying on deep discounts, as limited funding was available for Prime Exclusive Discounts across the full appliance catalog.

Nectar implemented a solution focused on optimizing Olivia Garden's product detail pages and media strategy. This involved auditing and improving A+ content, ensuring correct variation families, and managing pricing health. For media, Nectar deployed Amazon DSP for the first time, using Performance+ to reach new audiences and AMC targeting to retarget high-intent shoppers. As a result, Olivia Garden achieved a 56% year-over-year revenue growth for Prime Day, with the SuperHP hair dryer sales growing 628%. Media efforts delivered a 3.08x return on ad spend, and new-to-brand revenue increased by 46%.

Olivia Garden