Case Study: Mira Fertility achieves 141% ROAS growth on Amazon UK with Nectar

Mira Fertility boosts ROAS 141% with Nectar

Mira Fertility, a health and wellness company, launched its third-party Amazon UK business with limited historical data and an underdeveloped account structure. They partnered with the vendor Nectar to rebuild their account foundation and establish a scalable advertising strategy to improve efficiency and drive growth.

Nectar implemented a full-scale, data-driven rebuild of Mira Fertility's Amazon UK account. Their solution included a hyper-segmented campaign structure focused on search intent, multi-channel advertising for brand visibility, and a continuous test-and-learn approach. As a result, Nectar helped Mira Fertility achieve a 141% increase in ROAS, a 74% growth in total revenue, and a 49% reduction in TACOS.

Mira Fertility