Case Study: LonoLife Improves Amazon Search Visibility with Nectar’s Smarter Ad Spend

LonoLife becomes top-clicked for “Bone Broth” with Nectar

LonoLife, a food and beverage brand, faced challenges with its Amazon advertising strategy. An overreliance on broad efficiency metrics and a budget heavily allocated to Amazon DSP limited its control over search visibility and its ability to grow market share in the bone broth category. Partnering with Nectar, LonoLife sought to use the iDerive analytics platform to implement a smarter approach to its ad spend.

Nectar reallocated LonoLife's budget away from DSP and toward paid search, prioritizing Exact Match campaigns to gain stronger control over search results. The vendor broadened performance measurement beyond ROAS to include metrics like organic rank and market share. As a result, LonoLife became the top-clicked product for the high-value search term "Bone Broth" for the first time and achieved gains in market share, organic rank, and new-to-brand acquisition.

LonoLife