Case Study: WeVeel boosts sales and lowers TACoS with Nectar

Improving Organic Rank and Ad Effectiveness

WeVeel, a children’s writing utensil and stationery company, was facing a plateau in sales and an inability to reach new customers. Their advertising was ineffective, increasing their total advertising cost of spend (TACoS) and eating into their margins. They partnered with the vendor Nectar for help with SEO, advertising, and copywriting.

Nectar implemented an organic keyword ranking strategy, first identifying and testing high-search volume keywords before adding them to product titles, descriptions, and A+ content. Nectar then launched a full-scale advertising campaign with sponsored product ads, meticulously monitoring bids to maintain a low TACoS. This strategy resulted in a 214% increase in monthly sales in the first month, an 81% boost in conversion rate, and a 73% decrease in TACoS.

WeVeel